The way Kiko Vitals is formulated is through targeted solutions, not through individual ingredients. We do not have an ashwagandha product. We have a highly targeted solution for hormonal balance.
Two and a half years of R&D went into these formulations. The ingredients are at the highest, most therapeutic dose. We would rather make less margin as a business and actually make a difference. We have touched over 450,000 women's lives in five years, that is the only number that matters to me.
The Trilogy is the closest thing to a complete system we make. If a woman wants to address her hormones and her gut together, without medication, without stacking 20 supplements from different brands, this is where I would point her.